Bremstec: Technology in bicycle brakes
Bremstec is a brand of bicycle brakes and several types of friction pads. In addition to ceramic, organic, and semi-metallic friction pads for bikes, Bremstec also produces brakes for cranes and industrial machinery, as well as clutch discs for agricultural machinery. The branding strategy for Bremstec developed by Lanatta™ includes colors and language that position the brand as a great alternative of similar or superior quality to the originals among its competitors.
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