Developing communication skills to strengthen revenue growth.

With a multidisciplinary team and an eye for our client's business objectives, we focus on building a modern communication infrastructure directly connected to the commercial area and sales team, adding the value of design to build value and create an image for businesses. With a proprietary methodology and agile implementation, the creative platform we developed enables companies, products, and services to implement ideas with communication skills to strengthen commercial relationships with higher sales conversion.

Positioning & Strategy

This stage involves planning and aligning the expectations outlined in the briefing with the findings of research and design references. It creates a strategic direction for the brands in the future.

Branding Strategy
The Branding strategy entails establishing a connection between the brand's clients, consumers, and fans and the alignment desired by management, empowering the discourse of the brand's value and purpose. It also involves carefully listing the materials and presentations in great detail, recognizing each of the project's points of value.
Brand Research
The research involves generating a diagnosis and reaching out to different audiences, providing an opportunity to examine the brand's history from a user's point of view while guiding the brand's role in the balance between short-term pressure and long-term strategic terms.
User Experience
Understanding human relationships is essential for creating universal and timeless projects. By encouraging teams to work together, we find a way to build a brand that communicates with personality, combining consistency and authenticity.
Corporate Positioning
The selection of attributes that scale the brand's attitude to generate favorable expectations in terms of reputation. Positioning provides clarity in coordinating the crucial elements that make up a brand.
Product Positioning
Product Positioning defines the value proposition with images and name recognition for brands, products, and services, adding elevated evaluation parameters and promoting a marked differentiation from competitors.
Content Platform
Creating a Content Platform involves generating ideas and content around different themes for each medium, aiming to encourage new interactions and creative ways of materializing the communication in written and visual formats.
Campaign
We guide the brand through different scenarios for campaigns, advertisements, and social media spaces, listing the brand's central themes, including causes beyond a company's specific interests, thus uniting purpose with reality.

Creative & Design

This phase directs the creative aspects of a project and inspires the operation, making it more efficient and memorable with changes and visual guidelines that become irresistible.

Brand Identity and Visual Language
To create or update a brand, we start by preparing the project with suggestions, studies, drafting logos, and gathering other visual elements that represent the brand, and then we apply them to layouts and incorporate colors and shapes. This process defines the brand's visual aspect, aiming to reach all the contact points relevant to the operation.
Logo and Visual System
We create a visual signature with many variations and possibilities, applying rules, testing formats, surfaces, and digital environments. We evaluate strategic methodologies that will work towards correctly materializing the brand's positioning.
Rebranding
Our Rebranding is an accurate review of the brand’s specific needs with proposals for changing the course of a brand and its visual language. From simple evolutions to more complex projects, we study goals that allow the most significant changes in strategy or products within a specific market niche.
Brand Books and Brand Manuals
We arrange clear guidelines for applying them to the brand, including colors, fonts, and visual elements, to establish consistency in a signature's discourse and visual narrative—including inspiring themes for different uses in campaigns and endomarketing.
Iconography
We prepare essential visual elements, such as lines and shapes, applying the brand's essence in clear and versatile figures. To ensure the consistency of the message, we studied the elements of comprehension, reading, and size reduction.
Voice, Tone, and Verbal Language
Further positioning of the brand's texts and narratives, considering not only the intellectual level of each brand but also inserting strategic elements for unique and irreplaceable forms of communication.
Signage & Wayfinding
Our creation of signage and organization of the brand's visual elements help guide users in complex locations, translating a brand's visual universe into efficient communications.
Architecture and environment
The development of the visual language of the project to be used on façades, corporate and promotional environments, taking care of every aesthetic detail that conveys the value and modernity of the brand in its time.
Packaging
Creating the project’s visual expressions to enhance the brand and highlight the products in a unique and intelligent manner, with elegant shapes that balance its origin and tradition. Visual communication for the range of products and the hierarchy of information.
Sound, Film, and Motion Design
Animated alternatives express what the brands need to communicate, with infinite possibilities. We test different situations to discover new ways of interacting with forms in expressions that capture the audience's gaze.
Brand Experience
We put together the brand’s main themes in proprietary and multi-platform spaces, contributing to the extension of the story and communicating its narrative with fundamental and unforgettable elements. The visual concepts are defined, bringing together innovative and traditional forms in moments of strong symbolic expression.

Implementation & Management

We organize the materials after the launch to be used daily by the teams, maintaining the unity of the brand with clarity, transparency, and authoritative action.

Implementation Schedule
Here, we define the priorities and organize the activities that impact the launch of the brand or campaign, with all the areas at stake included in clear and objective phases.
Project management
In this process, we organize how to materialize the brand project in unison with the commercial objectives to create a solid growth structure with tangible goals.
Graphic materials
We develop publications, illustrations, and other materials with specific content to maintain brand communication suitably.
Digital Communication and Social Media
In alignment with the communication agenda, social media content is used to amplify the brand's voice on several platforms, applying visual elements with different types of written language for advertising.
Photography
Creation of photography briefs and aesthetic manuals to be applied to corporate photography and our professional image banks.
Brand financial assets
We create a strategic plan to validate the brand as a financial asset, including market analysis, economic indicators, and reputation indexes, obtaining the actual worth of the assets of a complete brand project.
Portfolio, product analysis and sales
We prepare a portfolio of products and brands according to our understanding of the market and the consumer, applying knowledge and research to enhance the brand's presence and perception in the environment in which it operates.
Campaign conception
We develop campaigns and content management to guide advertising agencies on topics such as the message, seasonality, tone of voice, personality, platforms, and media involved - materializing the brand's message at various junctures.
Investment for communication
Financial targets are established to outline the brand's activities at various times over the course of a season to cover expenses, investments, and campaign resources. Performance diagnostics measure the effectiveness and reach of a brand's regular communication activities.
Corporate Style Guide and Workwear
The coordination of brand guidelines includes managing and operating directions to create standardized corporate uniforms for customer service or promotional spaces adding best practice manuals to strengthen the visual unity of the team of employees.
CPFL Multi
Project type
Culture Code
Project type

There is no budget limit for creativity

We understand that constant work on branding is necessary to stand out in turbulent times. A project full of enthusiasm about the brand’s future does not need to materialize immediately, but it does need concrete plans to succeed in the long term. The vision to build a great legacy with emblematic achievements has fueled the most outstanding innovations, where the budget was the last item of concern.

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General Enquiries, Media & PR

NY +1 917 720 3422
UK  +44 20 8144 3396
BR +55 11 984550190

Av. Presidente Juscelino Kubitschek, 1455 - 4º andar. São Paulo, SP
04543 011

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